From the very beginning, the site was designed considering SEO requirements. The designer coordinated all decisions with the SEO specialist. If the ideas of a “”user-friendly page”” and “”a good page for search robots”” differed, we searched for a solution that suited everyone.
In addition to the solutions we agreed upon at the design stage, we took into account other technical nuances. The site is large, and the development of a new version inevitably changes its structure, layout, the order of blocks on the page, change landing pages for queries.
It was important to keep the site positions and provide the possibility for their growth, so with all such changes it was necessary to minimize the risk of errors. Appearance of duplicate pages was controlled, redirects, subdomains, internal optimization on landing pages, and so on were checked.
Headings for pictures:
– Primary structure
– Finalized structure ( including SEO during the development stage)