Also, to increase brand awareness and attract new users to the site, the following was launched:
– GDN (Context and Display Network)
In media advertising, we used different variations of creatives, and ultimately determined that the result is shown by branded banners and banners with products presented on the site which change due to trends.
In YouTube campaigns, we launched ads with promotional videos of the store and a popular product from the site with a duration of 30 seconds in order to increase the recognition of the store and warm up the audience before buying. In addition to direct analysis, the effectiveness of these campaigns was additionally tracked using a report on assisted conversions, the total share of which is almost 12% of the total.