Customizing Google Shoppig
- 30+ online shops have set up Google Shopping
- Average cost to attract an order <1.47
- Average return on investment >3,289%
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Google Ads
Google Ads Cost: from 420$
Paid Google Ads for fast sales growth
Benefits:- Promotion of products with already established demand;
- Fast traffic growth, lead generation and increased brand awareness;
- Working with "warm" audience;
- You don't need to wait for the site to be indexed for your site to be seen by users.
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One-time setup of advertising
One-time setup of advertising Cost: from 240$
We will set up and launch effective advertising campaigns within 3-5 days.
Advantages:- Cheaper than the usual cost of setting up and running.
- Creation of an advertising cabinet (if necessary);
- Setting up pixel to your site, if you have one;
- Creation and coordination of audiences with you;
- Creation of creatives for advertising posts;
- You continue to manage and optimise campaigns on your own.
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Audit of the advertising cabinet
Audit of the advertising cabinet Cost: from 200$
Identification of key points of growth in the effectiveness of your adverts
Benefits:- Evaluation of existing results for all advertising campaigns;
- Identification of untargeted and targeted search queries;
- Identification of ineffective advertising campaigns;
- Verification of the text and graphic part of the adverts;
- Recommendations to improve advertising performance.
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Video advertising on YouTube
Video advertising on YouTube Cost: from 300$
An effective way to increase recognition and strengthen brand reputation
Advantages:- Wide audience coverage and constant communication with it, as 60% of customers watch video reviews before making a purchase decision
- Payment only for targeted actions - watching the advert for 30 seconds or clicking on a link;
- low cost of advertising and high speed of building advertising campaigns.
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Promotion of online shops
Promotion of online shops Cost: from 780$
Getting traffic and sales from the site with the help of digital tools.
Benefits:- Full digital audit of your shop to find unprofitable actions in online promotion;
- Effective tools to increase conversions specifically for online shops;
- Attracting only target customers.
An additional benefit is that Google will only show adverts for products with photo and price when the user's search query matches the feed information. Thus, advertising will be carried out among the right target audience that searches for certain products through the Google search engine.
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eCommerce specializationWe specialise in eCommerce promotion of online shops, selection of tools for your KPIs
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ROMI > 3,289%Average return on investment > 3,289%
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Google Shopping from application to actual salesThe opportunity to order Google Shopping service starting from site requirements, feed generation, SSL installation to getting dynamic reports in Google Data Studio
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TERMS < 1.47$Average cost of transaction (order) < 1.47$
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Without % of salesFixed cost of services without % of sales
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Analytics of any complexityGoogle Tag Manager, Enhanced E-commerce Google Analytics and Product Feed
co-founder of the sanitary equipment company Solaris
lighting equipment store
- Package " All inclusive"
*The price is for the work of the agency, without taking into account the advertising budget. Recommended advertising budget from 6000 UAH (at the calculation of 200 UAH per day). If the feed will be generated by our developer, the cost will be formed individually for your project (depending on what CMS you have). Setting up web analytics systems is carried out in the first month of work on the project.
- Package " One-time setup"
*The price is for the work of the agency, without taking into account the advertising budget. Recommended advertising budget from 6000 UAH (at the calculation of 200 UAH per day). If the feed will be generated by our developer, the cost will be formed individually for your project (depending on what CMS you have). Setting up web analytics systems is carried out in the first month of work on the project.
Our recommendations will help your business run more efficiently.
Get auditIf you already have a ready TOR for your project with all the necessary information - send it to us and we will evaluate the work.
Send file- 1 Getting to know each other and completing the brief
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- Discussing the project and identifying the main challenges of your business that need to be addressed;
- Filling out the brief for a preliminary estimate;
- Offline/online meeting to agree on project requirements + we define key performance indicators;
- Signing the contract and making 100% prepayment to start the work.
- 2 Separate team for your project
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- Business Development Manager - deals with your project, knows all the peculiarities of your business, keeps you informed about all the works on the project, coordinates the work of specialists;
- Contextual advertising specialist - sets up and launches advertising, pre-analyses competitors, your target audience and prepares a strategy for further paid promotion;
- WEB/BI-analyst - conducts a complete analysis of the market and your niche, analyses the visibility of your competitors, highlights competitive advantages, determines the effectiveness of advertising channels;
- Designer - knows how to make creatives attractive and convertible for maximum results.
- 3 Preparing your website
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- We send the requirements for the site to pass moderation in the Merchant Centre;
- We give the technical task to create a feed* with products;
- Upload the feed to Merchant Centre for moderation;
- If errors are detected, discuss the details with Google technical support to make adjustments to the site or feed.
- *If you do not have programmers, we will form the feed ourselves - the service of programmers is evaluated separately; As practice shows, often the successful setup of trade advertising in Google depends on the correctness of the feed formation
- 4 Setting up Merchant Centre
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- Is a system of electronic consolidation of goods, which simultaneously imports them from the site data and exports them to Google Ads for further advertising with individual settings for advertising in a brand new Google product - marketplace Google Shopping (Google Shopping).
- Merchant Centre account registration;
- Confirming your site for Merchant Centre;
- Adding a product feed, setting up a loading schedule;
- Setting up ad design: colours, logo;
- Sending for moderation and getting approval.
- 5 Stages of creating and setting up a trade campaign in Google Ads:
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- Setting up Google Ads connection with Merchant Centre;
- Create a Shopping Campaign, segment by product/group of products, select Targeting and set the price per click;
- After getting conversions, create a smart shopping campaign that uses machine learning to automate bid assignment and optimise the price per conversion - teach Google Shopping
- 6 Monthly report in dynamic form
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- Clear interface and synchronisation with Google Analytics, if necessary with other services (coltrekking, etc.);
- Ability to monitor results 24/7;
- Comparative histograms to visualise results;
- Traffic distribution by their source (which advertising campaign gave the best results).
- The report contains all the necessary metrics to assess the effectiveness of our work.
- What is the cost of a click in Google Shopping?
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At the start in 2018, the price of a click was from 0.01 UAH, now it is rapidly growing, and in some niches, is already higher than in search.
- How many products can be advertised?
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From 1 and more
- Is it possible Google Shopping for the site services?
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Yes, it is possible and we have experience with such projects.
- Can you guarantee that my ad will always be on the first place in the special placement?
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We do not recommend to focus on the position of the ad when evaluating the effectiveness of the advert. The content of the ad on the first place in the special placement increases the advertising budget by 25-30%, but does not give a proportional increase in the number of applications and sales.
- I have not found the answer to my question
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If you still have not found the answer to your question, leave an application on our website or email us at info@imaris.ua and our manager will contact you as soon as possible.
info@imaris.ua
+38 (097) 478 27 77 
