We will double the return on your investment in advertising through competent analysis
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Audit of the site and advertising campaigns
Audit of the site and advertising campaigns Cost: from $300
If you are not sure if your analytics are working correctly or you need to find new growth points for your business.
Benefits:- Checking the correctness of installing the tracking code on the site and collecting data in the web analytics service;
- Checking the correctness of the web analytics account settings and setting up communication with advertising systems;
- Checking the settings for tracking targeted actions based on the website's goals;
- Recommendations based on the audit.
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Web analytics consulting
Web analytics consulting Cost: from 30$/hour
Professional recommendations, advice and assistance on any issues related to web analytics.
Advantages:- Convenient meeting format: online conference/by phone;
- Customized analytical solutions for your project;
- We will tell you exactly where you are losing customers and how to increase profits.
Any business needs analytics. For example, if you need to evaluate the quality and quantity of attracted users, determine the most effective sources of attracting these users, identify problem areas of the site and increase website conversion and revenue, respectively.
We collect socio-demographic indicators, analyze user interests and their behavior on the website.
We analyze traffic acquisition channels, which advertising campaigns led to targeted actions, and what kind of return the advertising campaign gives.
We analyze statistics, trends, absolute and relative indicators.
We analyze the following indicators: average check, popular products, income in terms of traffic channels.
We analyze the following indicators: interaction with forms, micro and macro conversions.
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Web analytics at no costWhen ordering promotion services, analytics is included in the package
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7+ years in the IT marketWe are an official certified partner of Google - it is possible to test beta functions of advertising systems
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eCommerce specialization85% of our clients are online stores of various fields and sizes
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ROI-oriented approachStable income growth with a constant amount of investment
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LTV> 3 years90% of satisfied customers who work with us and recommend us to others
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Analytics of any complexityGoogle Analytics, Google Tag Manager, Enhanced E-commerce, Data Studio, Hotjar, Facebook Analytics
Advertising Manager at Mitsubishi Motors, Alfa Diamond LLC
co-founder of the sanitary equipment company Solaris
Head of online store of tourist equipment "Mandrivnik"
- Online stores
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If there was NO analytics:
- Sign up for a Google Analytics account;
- Registering a Google Tag Manager account;
- Drawing up a map of goals;
- Tracking targeted actions on the site;
- Setting up a Google Analytics account;
- Checking the correctness of data transfer;
- Exclusion of internal traffic;
- Filtering referral spam;
- Connecting site search tracking;
- Setting up the connection between Google Analytics and Google AdWords;
- Setting up Google Analytics connection with Search Console;
- Connecting reports on demographics and interest categories;
- Creation of remarketing audiences;
- Data visualization in Google Data Studio;
- Installing the Facebook pixel on the site;
- Sending targeted actions to Facebook.
If the analysis was:
- Drawing up a map of goals;
- Verification of compliance of the configured goals with the company's business goals;
- Checking the correctness of the tracking of target actions;
- Audit of Google Analytics settings;
- Audit of Google Tag Manager settings;
- Checking the correctness of data transfer;
- Checking connections with other Google services;
- Correction of errors in settings;
- Data visualization in Google Data Studio;
- Installing the Facebook pixel on the site;
- Sending targeted actions to Facebook.
- Online stores / PRO
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If there was NO analytics:
- Sign up for a Google Analytics account;
- Registering a Google Tag Manager account;
- Drawing up a map of goals;
- Tracking targeted actions on the site;
- Setting up a Google Analytics account;
- Checking the correctness of data transfer;
- Exclusion of internal traffic;
- Filtering referral spam;
- Connecting site search tracking;
- Setting up the connection between Google Analytics and Google AdWords;
- Setting up Google Analytics connection with Search Console;
- Connecting reports on demographics and interest categories;
- Creation of remarketing audiences;
- Data visualization in Google Data Studio;
- E-commerce settings – advanced module (for online stores);
- Tracking of dynamic variables;
- Preparation of a product analytical report based on advanced eCommerce data;
- Installing the Facebook pixel on the site;
- Sending targeted actions to Facebook;
- Sending dynamic parameters to a facebook account;
- Facebook attribution settings.
If the analysis was:
- Drawing up a map of goals;
- Verification of compliance of the configured goals with the company's business goals;
- Checking the correctness of the tracking of target actions;
- Audit of Google Analytics settings;
- Audit of Google Tag Manager settings;
- Checking the correctness of data transfer;
- Checking connections with other Google services;
- Correction of errors in settings;
- Data visualization in Google Data Studio;
- E-commerce settings – advanced module (for online stores);
- Tracking of dynamic variables;
- Preparation of a product analytical report based on advanced e-commerce data;
- Installing the Facebook pixel on the site;
- Sending targeted actions to Facebook;
- Sending dynamic parameters to a facebook account;
- Facebook attribution settings.
- Service sites
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If there was NO analytics:
- Sign up for a Google Analytics account;
- Registering a Google Tag Manager account;
- Drawing up a map of goals;
- Tracking targeted actions on the site;
- Setting up a Google Analytics account;
- Checking the correctness of data transfer;
- Exclusion of internal traffic;
- Filtering referral spam;
- Connecting site search tracking;
- Setting up the connection between Google Analytics and Google AdWords;
- Setting up Google Analytics connection with Search Console;
- Connecting reports on demographics and interest categories;
- Creation of remarketing audiences;
- Data visualization in Google Data Studio;
- Installing the Facebook pixel on the site;
- Sending targeted actions to Facebook.
If the analysis was:
- Drawing up a map of goals;
- Verification of compliance of the configured goals with the company's business goals;
- Checking the correctness of the tracking of target actions;
- Audit of Google Analytics settings;
- Audit of Google Tag Manager settings;
- Checking the correctness of data transfer;
- Checking connections with other Google services;
- Correction of errors in settings;
- Data visualization in Google Data Studio;
- Installing the Facebook pixel on the site;
- Sending targeted actions to Facebook.
- Service sites / PRO
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If there was NO analytics:
- Sign up for a Google Analytics account;
- Registering a Google Tag Manager account;
- Drawing up a map of goals;
- Tracking targeted actions on the site;
- Setting up a Google Analytics account;
- Checking the correctness of data transfer;
- Exclusion of internal traffic;
- Filtering referral spam;
- Connecting site search tracking;
- Setting up the connection between Google Analytics and Google AdWords;
- Setting up Google Analytics connection with Search Console;
- Connecting reports on demographics and interest categories;
- Creation of remarketing audiences;
- Data visualization in Google Data Studio;
- Installing the Facebook pixel on the site;
- Надсилання цільових дій у Facebook.
If the analysis was:
- Drawing up a map of goals;
- Verification of compliance of the configured goals with the company's business goals;
- Checking the correctness of the tracking of target actions;
- Audit of Google Analytics settings;
- Audit of Google Tag Manager settings;
- Checking the correctness of data transfer;
- Checking connections with other Google services;
- Correction of errors in settings;
- Data visualization in Google Data Studio.
- Installing the Facebook pixel on the site;
- Sending targeted actions to Facebook;
- Sending dynamic parameters to a facebook account;
- Facebook attribution settings.
- Additionally (if necessary):
- Installation of additional scripts (tracking of scrolling depth and time on the page, tracking of text copying, form analytics, etc.);
- Creation of content groups;
- Customization of channel groups;
- Setting up 404 error tracking;
- User ID settings;
- Setting up the correct tracking of the # symbol in the URL in Google Analytics;
- Setting up cross-domain tracking;
- Setting up the transmission of special parameters and indicators;
- Settings for importing data from advertising systems.
- Landings
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If there was NO analytics:
- Sign up for a Google Analytics account;
- Registering a Google Tag Manager account;
- Tracking targeted actions on the site;
- Setting up a Google Analytics account;
- Checking the correctness of data transmission, excluding internal traffic;
- Filtering referral spam;
- Setting up the connection between Google Analytics and Google AdWords;
- Connecting reports on demographics and interest categories;
- Creation of remarketing audiences;
- Installation of additional scripts (tracking of scrolling depth and time on the page, tracking of text copying, form analytics, etc.);
- Data visualization in Google Data Studio;
- Sending targeted actions to Facebook.
If the analysis was:
- Verification of compliance of the configured goals with the company's business goals;
- Checking the correctness of the tracking of target actions;
- Audit of Google Analytics settings;
- Audit of Google Tag Manager settings;
- Checking the correctness of data transfer;
- Checking connections with other Google services;
- Correction of errors in settings;
- Installation of additional scripts (tracking of scrolling depth and time on the page, tracking of text copying, form analytics, etc.);
- Data visualization in Google Data Studio;
- Sending targeted actions to Facebook.
Order an audit and find out what mistakes you might have made
get an auditIf you already have a ready-made ToR for your project with all the necessary information, send it to us and we will evaluate the work
send file- 1 Getting acquainted and filling out the brief
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- We discuss the project and determine the main tasks of your business that need to be solved;
- Filling out a brief for preliminary assessment;
- Offline/online meeting to agree on project requirements + define key performance indicators;
- Signing a contract and making a 100% prepayment to start work.
- 2 A separate team for the project
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- Business Development Manager - deals with your project, knows all the features of your business, constantly keeps you informed of all project work, coordinates the work of a specialist;
- WEB-analyst - conducts a full analysis of the market and your niche, analyzes the visibility of your competitors, highlights competitive advantages, determines the effectiveness of advertising channels.
- 3 Launch and work with the project
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- We study your project;
- We analyze the product;
- Analyze the target audience;
- We audit the promotion strategy;
- Analyze your website;
- Provide a list of recommendations for the website to increase conversion;
- We set up analytics or audit the existing one;
- We set up advertising campaigns according to the plan;
- We create goal maps;
- We check the compliance of the set goals with the company's business goals;
- Check the correctness of the target action tracking;
- We audit Google Analytics settings;
- We audit Google Tag Manager settings;
- Check the correctness of data transfer;
- Check the connection with other Google services;
- Correct errors in the settings (if any);
- Set up e-commerce - advanced module (for online stores);
- Monitor dynamic variables;
- Installing the Facebook pixel on the website;
- Sending targeted actions to Facebook;
- Sending dynamic parameters to Facebook account;
- Setting up Facebook attribution.
- 4 Report and recommendations for further work in Data Studio
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- Clear interface and synchronization with Google Analytics, if necessary, with other services (call tracking, etc.);
- Ability to monitor results 24/7;
- Comparative histograms for visualizing the results;
- Distribution of traffic by its source (how the campaign gave the best results);
- The report contains all the necessary metrics to evaluate the effectiveness of our work.
- Do I need a programmer to implement analytics?
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Yes, it should be a person who knows Javascript, can deal with dataLayer arrays, understands the basics of working with cookies. And they know how your website or CMS system works. We can help with creating a job posting on Upwork, for example.
- Why do I need to set up advanced eCommerce and prepare productive analytics reports?
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- If you want to know which products on your website are most often viewed and which products are most often bought
- If you plan to sell only high-margin products, but suspect that selling low-margin products in your niche may be more profitable
- The reports are based on the Advanced Ecommerce module of Google Analytics.
We will not only help you set up the correct data collection that will give you a complete picture of product demand on your website, but also build clear interactive reports that will facilitate the analysis of the collected information.
- Why do you need customized analytical solutions?
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- If you have a specific problem in the field of web analytics and want to solve it
- If you need help to build a system and develop a strategy for tracking business indicators
- If you want to get a report enriched with data from your accounting system
- If you have a question about traffic segmentation
- If you need to get professional recommendations, advice, and assistance on any issues related to web analytics.
- I did not find the answer to my question
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If you still haven't found the answer to your question, please leave a request on our website or send us an email at info@imaris.ua and our manager will contact you as soon as possible.
info@imaris.ua
+38 (097) 478 27 77 
