Promotion of mobile applications

- We will help you to take TOP positions by keywords
- We will make sure that your application is in demand and downloaded
- Detailed analysis and optimization of application data in Google Play and App Store

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About the service

At the moment, users spend about 80% of their time on mobile devices in the application. Therefore, competent app optimization and advertising settings will help to increase profits from the 2nd month of cooperation. And integrated promotion will have a better effect than the use of individual tools, since interaction with the target audience takes place on several platforms and there are more chances to attract interest in the purchase.

Possible types of app promotion:

– Paid advertising Apple Search Ads (ASA)

– Paid advertising on Google Ads (UAC)

– Paid advertising on Facebook & Instagram Ads

– Organic promotion of Google Play and App Store (ASO)

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6 reasons to choose Imaris
  • reason-ico
    7+ years in the IT market

    We are an official certified partner of Google and Meta (Facebook) - it is possible to test beta functions of advertising systems

  • reason-ico
    LTV> 3 years

    90% satisfied customers who work with us and recommend us to others

  • reason-ico
    Analytics of any complexity

    Google Tag Manager, Enhanced E-commerce Google Analytics and product feed

  • reason-ico
    We work under NDA

    Everything is official, all your data is under legal protection

  • reason-ico
    Payback in 2 months

    Before the start of cooperation, we make a forecast of results so that you understand what to expect from advertising

  • reason-ico
    ROI-oriented approach

    Stable revenue growth with a constant amount of investment

250+ projects increased profits
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Complex In 1 year, ROI reached 9791% for the online store of clothing and shoes
  • Income growth:
    1,5 times
  • CPA decrease by:
    81,6%
  • Reached ROI:
    9791%
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Complex Increase in conversions by 159% during quarantine for Mitsubishi car dealer
  • Increase in conversions by
    72,3%
  • Decrease of CPC by
    33,63%
  • Decrease of CPO by
    27,8%
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Compex ROI growth of 593% in 1.5 years for an online travel equipment store
  • ROI growth by:
    592,6%
  • Reduction of CPA to:
    2,74$
  • Increase in the average check by:
    32%
The cost of promoting a mobile application
Package "Complex"

Standard works:

  • ASO optimisation;
  • ASA paid advertising;
  • Paid Google Ads (UAC);
  • Paid Facebook & Instagram Ads;

You will receive a bonus:

  • Set of banners for advertising on Google (10 pcs);
  • A set of banners for advertising on Facebook/Instagram (3 pcs);
  • Setting up and installing Google Tag Manager and Google Analytics analytics systems;
  • A separate team for your project;
  • Fast project launch within 3 working days.

*The price is for the agency's work, excluding the advertising budget. Web analytics systems are set up in the first month of the project.

Package "Start"

Standard works:

  • ASO optimisation;
  • ASA paid advertising;
  • Paid Google Ads (UAC).

You will receive a bonus:

  • Set of banners for advertising on Google (10 pcs);
  • Setting up and installing Google Tag Manager and Google Analytics analytics systems;
  • A separate team for your project;
  • Fast project launch within 3 working days.

*The price is for the agency's work, excluding the advertising budget. Web analytics systems are set up during the first month of work on the project.

Have you already launched advertising?

Order an audit and get recommendations on how to reduce costs

Get an audit
Do you have a technical task?

If you already have a ready-made ToR for your project with all the necessary information, send it to us and we will evaluate the work

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Why should you promote comprehensively?
ASO

It is important to optimize the app page because most users make the decision to install based on such data:
- App rating and its average score;
- Textual design of the application;
- visual design of the application (screenshots, logo, etc.).

ASA/UAC

- The application is already optimized;
- A well-thought-out payment method and pricing;
- It is possible to advertise using competitors' keywords;
- The user is already "warmed up" and familiar with your brand;
- We use remarketing to return users who have previously shown interest in the application.

Facebook / Instagram

Facebook advertising for app installation solves the following tasks:
- Increasing the percentage of returning to the application (Retention Rate);
- Increase the activity rate per day (DAU).
This tool helps to draw attention to the app and retain users in an oversaturated market. We use Remarketing to return users who showed interest in the app early on.

Retention

Building a community with potential users and increasing their loyalty to the brand. Stimulating the appearance of user-generated content (especially good for games).

How will our work go?
1 Getting to know each other and filling in the brief
  • We discuss the project and identify the main tasks of your business that need to be solved;
  • Filling in the brief for preliminary assessment;
  • Offline/online meeting to agree on project requirements + define key performance indicators;
  • Signing the contract and making a 100% prepayment to start the work.
2 A separate team for your project
  • Business development manager - deals with your project, knows all the features of your business, constantly keeps you informed about all the work on the project, coordinates the work of specialists;
  • Contextual advertising specialist - sets up and launches advertising, preliminarily analyzes competitors, your target audience and prepares a strategy for further paid promotion;
  • Targeted advertising specialist - sets up and launches advertising, analyzes competitors and your target audience and prepares a strategy for further paid promotion;
  • SEO specialist - collects keywords, makes corrections and finalizes the website in such a way that it reaches the first positions in the search;
  • WEB/BI-analyst - conducts a full analysis of the market and your niche, analyzes the visibility of your competitors, highlights competitive advantages, and determines the effectiveness of advertising channels;
  • Designer - knows how to make creatives attractive and convertible to get the maximum result.
3 Project launch
  • We study your project;
  • We analyze the product;
  • Analyze the target audience;
  • Select the appropriate tools;
  • Develop a promotion strategy;
  • Analyze your application;
  • Provide a list of recommendations for application to increase conversion;
  • Set up analytics or audit the existing one;
  • Set up advertising campaigns in accordance with the plan;
  • We carry out SEO-optimization of the site.
4 Regular tasks after the project launch
  • Analyze the results of the launch;
  • Make adjustments according to the results;
  • Launch remarketing;
  • Train Google/Facebook algorithms with the help of correctly configured conversions;
  • Collect the required number of conversions to launch intelligent strategies;
  • We switch advertising campaigns to intelligent bidding strategies, depending on business goals.
5 Optimization and scaling
  • Analyze the results on a regular basis;
  • Create new advertising campaigns;
  • Test the effectiveness of various tools;
  • Make adjustments based on competitors' activities and seasonal demand;
  • Minimize the cost per conversion;
  • Make recommendations for budget changes;
  • We give recommendations on connecting additional promotion channels.
6 Monthly report in a dynamic form
  • Clear interface and synchronization with Google Analytics, if necessary, with other services (call tracking, etc.);
  • The ability to monitor results 24/7;
  • Comparative histograms for visualization of results;
  • Traffic distribution (which advertising campaign gave the best results);
  • The report contains all the necessary metrics to evaluate the effectiveness of our work.
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Frequently Asked Questions
How does the region affect the cost of app promotion?

The higher the solvency of users in the region, the more expensive the installation of the application will be. The difference in the cost of installation can differ significantly, for example, between Asia and the United States. In the former CIS countries, the cost of installing the program is approximately the same. You should also take into account that the cost of installing an app depends on the subject matter of the app. A game application and an eCommerce application of a project will differ greatly in the cost of installations.

What are the guarantees of the result?

We understand that you want to invest your money profitably and understand what result it will bring. In the first month, we test the possibility of fulfilling your tasks, and from the second month, we derive clear KPIs and work according to them.

Why do you need to reach the TOP?

The TOP-10 or better will increase the growth of organic users to your program several times.

I did not find an answer to my question

If you still haven't found the answer to your question, leave a request on our website or write to us at info@imaris.ua and our manager will contact you as soon as possible.

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