In Ukraine, namely in Kharkiv region, there are several official distributors of Mitsubishi Motors, so firstly a brand campaign was launched in the advertising account, as users who are familiar with Mitsubishi are more likely to perform a targeted action on the site, as well as sign up for a test drive or service than those who are still not familiar with the brand.
But do not forget that direct competitors also revolve around branded queries – it means that the Alf Diamant website will be located after the advertising results, due to this, potential customers may be lost.
The main task of this type of campaign is to buy the maximum number of impressions. In order to check this indicator, we use the auction statistics report.
We focus on the “Percentage of Impressions Gained” indicator, since this indicator shows how many percents of impressions we do not buy back, after we begin to analyze the “Percentage of Impressions Lost” indicator and make changes depending on the reason for the loss of traffic.