Increased revenue by 644% in 5 months for an online sanitary products store
The online store is mainly focused on wholesale sales. Therefore, the target audience is owners of small hotels/restaurants/cafes and resellers. That is, the project belongs to the B2B niche. Therefore, the promotion of such a project is slightly different from a regular online store. You need to set up the targeting correctly, select the appropriate audience signals, and make the necessary changes to the product feed.
Ukraine
3/01 - 7/31/23
- Increase the number of online orders per month
- Increase the income of the site
- Conversion growth: 500%
- Decrease in CPO: 10%
- Achieved ROI: 1370%
First of all, the account was set up with search campaigns for priority categories, a shopping campaign with priority products and a PMax campaign for all other products, a DSA campaign, a brand campaign, and a campaign against competitors. Later, it was decided to abandon the trade campaign and use the PMax campaign.
The PMax campaign was optimised by increasing the ROAS indicator, and with an increase in ROAS, this campaign gradually brought in a higher level of revenue with unchanged budgetary costs.
For search campaigns, we initially chose the strategy of maximum conversions to obtain a certain amount of data, and then we improved the results by adjusting the CPA in these campaigns.
In 5 months of work, we were able to increase the number of conversions by 500%, while the revenue increased by 650%, CPO decreased by 10%, and ROI increased by 40% to 1370%.
An average of 90-110 orders per month from the website. Conversion rate growth: 5.9 times Increase in profit: 644% The screenshot below is an example of the result for the last month.
If advertising campaigns receive enough data, we recommend using Performance Max campaigns in the first place. In this case study, its effectiveness was much better than that of the shopping campaign. Further optimization of this type of campaign can be performed by adjusting audience signals, testing different objects, and a bidding strategy aimed at achieving the set ROI level.
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- Service sites, B2B, corporate sites
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Standard works:
- Analysis of the niche, competitors and target audience;
- Development of an effective advertising strategy;
- Search advertising campaign;
- Contextual media advertising;
- Remarketing;
- Development of creatives from 2 sets of 10 sizes;
- Monthly dynamic report in Data Studio on KPI.
As a bonus you will receive:
- Setup and installation of Google Tag Manager and Google Analytics analytics systems;
- Early access to testing beta functions of advertising systems;
- Increasing the conversion of landing pages of the site;
- A separate team for your project;
- Quick launch of advertising within 3 working days.
*The price is indicated for the work of the agency, without taking into account the advertising budget. Web analytics systems are set up in the first month of project work.
- Online stores
-
Standard works:
- Analysis of the niche, competitors and target audience;
- Development of an effective advertising strategy;
- Search advertising campaign;
- Contextual media advertising;
- Remarketing;
- Dynamic remarketing;
- Google Shopping + Smart;
- Development of creatives from 2 sets of 10 sizes;
- Monthly dynamic report in Data Studio on KPI.
As a bonus you will receive:
- Setup and installation of Google Tag Manager, Enhanced E-commerce Google Analytics and a feed for launching Google product campaigns;
- 10,000 hryvnias per Google Ads account (only for new accounts);
- Increasing the conversion of landing pages of the site;
- A separate team for your project;
- Quick launch of advertising within 3 working days.
*The price is indicated for the work of the agency, without taking into account the advertising budget. Web analytics systems are set up in the first month of project work.
info@imaris.ua
+38 (097) 478 27 77 
