In the 2nd month more than 60% transaction are grown for an optics site
vostok-optics.com is a wholesale supplier of eyeglass frames, lenses, cases and accessories. The products conform to the International Quality Standard ISO 9001:2000 and International Directive 93/42/EEC, and also have a certificate of state registration of the manufacturer in Ukraine.
Website: vostok-optics.com Read review- Increase the visibility of the site in the Google search engine;
- Increase organic traffic;
- Increase the number of conversions from organic search.
- Traffic growth by: 80,9%
- 2nd month transaction growth by: 60%
- Requests in the top 10 by over: 70%
The company's activities are more focused on b2b, thus, the main priority was the requests with the prefix "wholesale".
May 2019 and May 2020 were chosen to analyze the results.
The graph below shows the initial data in May 2019, as you can see the search traffic contained 925 visitors per month.
Before conducting all the work on the site, competitors were analyzed and the semantic core was collected. The tools used for the analysis were:
- Ahrefs
- Serpstat
- Similarweb .
This data helped to form form a strategy for the allocation of budget for the effective development of the client’s site.
1. The first stage of site promotion began with a technical audit. For this purpose Netpeak Spider was used. It helped to work out a plan to improve the quality of internal optimization, as well as troubleshooting.
The following types of work were carried out:
- Competitor and niche analysis;
- Specialist familiarization analysis with the site;
- Collection of semantics;
- Grouping of semantics;
- Analysis of text content on the uniqueness;
- Analysis of the text content of competitors’ sites (keywords density, text volume, H1-H6 subheading structure;
- Writing TOR for copywriters to write SEO-texts;
- Connecting and configuring Google Search Console, Google Analytics, GTM tools;
- Setting up objectives in Google Analytics;
- Drafting terms of reference for developers on the correct transition of pages on a secure HTTPS protocol;
- Verifying the implementation of 301 redirect http -> https on all pages;
- Implementation of the correct structure and internal relinking;
- Making a mindmap with growth points (new landing pages and groups of keywords);
- Setting TOR for the implementation of new landing pages, the necessary blocks of additional values ( development of commercial factors);
- Analysis of external links of competitor sites;
- Making reference promotion strategy.
2. After the audit TOR for developers was completed.
3. Along with this, based on the data received from the client, work on the collection of the semantic core was carried out. For that we used::
– Data from Serptatr
– Ahrefs
As we consider Google as the main search engine for site promotion, the data from these services cover the maximum pool of requests.
We got to the top 10 with 70% of queries. The results are listed below.
Search traffic for May 2020: 1,673 visitors per month. (Increase the number of users by 80.86%)
Also, with the help of other services, we can see an increase in the visibility of the number of search queries related to the site.
Data on the number of related queries according to Serpstat (figure A)
Growth of visibility by keyword in the 2nd month of work (figure B)
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- Online shopping
-
Standard works:
- Analysis of the topic;
- Internal optimisation (technical audit, work with website structure and content);
- Working out technical factors;
- Work with semantics;
- External website optimisation (link building);
- Analysis of the results and preparation of recommendations;
- Dynamic report in Data Studio on the return on investment.
You will receive a bonus:
- Setting up and installing Google Analytics;
- Increase the conversion rate of website landing pages;
- A separate team for your project;
- Launch of the project within 3 working days;
- Growth of positions in key queries;
- Increased traffic and reduced cost of customer acquisition.
*The price is for the agency's work, excluding the media budget
- English language projects
-
Standard works:
- Analysis of the topic;
- Internal optimisation (technical audit, work with website structure and content);
- Working out technical factors;
- Work with semantics;
- External website optimisation (link building);
- Analysis of the results and preparation of recommendations;
- Dynamic report in Data Studio on the return on investment.
You will receive a bonus:
- Setting up and installing Google Analytics;
- Increase the conversion rate of website landing pages;
- A separate team for your project;
- Launch of the project within 3 working days;
- Growth of positions in key queries;
- Increased traffic and reduced cost of customer acquisition.
*The price is for the agency's work, excluding the media budget
info@imaris.ua
+38 (097) 478 27 77 
