Reaching the top 10 with 697 queries for the site of sanitation equipment
solaris.com.ua is online store of sanitation equipment ""Solaris"". The company has been more than 20 years in the Ukrainian market. It closely cooperates with European manufacturers, and gradually and carefully establishes relations with Asia, which allows replenishing the range with only the most modern and high-quality products of famous brands.
Website: solaris.com.ua See reviewUkraine
January 2019 - January 2020
- Increase the visibility of the site in the Google search engine
- Increase organic traffic
- Increase the number of conversions from organic search.
- New user growth by: 32,6%
- Growth of transactions by: 155%
- Top 10: 697 requests
The company's operations are more focused on the b2b segment due to which the site is filled with specialized products that are rarely used for household purposes. It imposes some restrictions on the selection of relevant semantic core.
January 2019 and January 2020 were chosen to analyze the results. The graph below shows the data for January 2019.
Search traffic: 4,411 visitors per month.
The eCommerce was not set up at the start of the collaboration, which is why at the beginning of the collaboration we set up everything and monitored it throughout our collaboration.
- A technical audit of the site was performed regarding critical errors affecting the site’s ranking in the search engine;
- A semantic core for the site was collected, allowing us to cover all the possible responses to queries related to the topic. Later core update of the new uncovered semantics was performed, which appeared after the initial collection.
- The structure of the directory and landing pages for the collected semantic core was processed. Besides optimization of existing categories, it was decided that new landing pages should be created in order to cover more search queries.
- A template for the generation of meta tags was created for the product pages.
- On the categories of the site promoted, as well as landing pages the meta tags were manually generated and prescribed.
- TS was written to the texts for copywriters on the catalog pages.
- Templates for the generation of meta tags for images were generated.
- Texts placed on landing pages were checked.
- Work with internal linking was performed, the purpose of which was the correct distribution of static weight between pages.
- Monthly work was carried out to increase the number of domains referring to the site.
- Web-analytics was set up to track the necessary indicators.
Search traffic: 6,787 visitors per month (compared to January 2019, this figure increased by 1.54 times)
The work performed on the technical optimization of the site allowed the site to enter the top 10 for almost 700 monitored search queries and in the top 3 for 221 queries.
Also, with the help of other services we can see the growth of visibility of the number of search queries related to the site.
- Data on the number of relevant requests according to Serpstat (figure A)
- Data on the number of relevant queries according to Ahrefs (figure B)
The growth of site visibility had a favorable effect on the overall total revenue from organic search. According to Google Analytics, the annual increase in revenue was nearly 60%.
- Number of visitors from Google / organic channel increased by 32.7% in 12 months.
- Number of transactions from Google / organic channel increased by 64.97% in 12 months.
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- Online shopping
-
Standard works:
- Analysis of the topic;
- Internal optimisation (technical audit, work with website structure and content);
- Working out technical factors;
- Work with semantics;
- External website optimisation (link building);
- Analysis of the results and preparation of recommendations;
- Dynamic report in Data Studio on the return on investment.
You will receive a bonus:
- Setting up and installing Google Analytics;
- Increase the conversion rate of website landing pages;
- A separate team for your project;
- Launch of the project within 3 working days;
- Growth of positions in key queries;
- Increased traffic and reduced cost of customer acquisition.
*The price is for the agency's work, excluding the media budget
- English language projects
-
Standard works:
- Analysis of the topic;
- Internal optimisation (technical audit, work with website structure and content);
- Working out technical factors;
- Work with semantics;
- External website optimisation (link building);
- Analysis of the results and preparation of recommendations;
- Dynamic report in Data Studio on the return on investment.
You will receive a bonus:
- Setting up and installing Google Analytics;
- Increase the conversion rate of website landing pages;
- A separate team for your project;
- Launch of the project within 3 working days;
- Growth of positions in key queries;
- Increased traffic and reduced cost of customer acquisition.
*The price is for the agency's work, excluding the media budget
- Information resources
-
Standard works:
- Analysis of the topic;
- Internal optimisation (technical audit, work with website structure and content);
- Working out technical factors;
- Work with semantics;
- External website optimisation (link building);
- Analysis of the results and preparation of recommendations;
- Dynamic report in Data Studio on the return on investment.
You will receive a bonus:
- Setting up and installing Google Analytics;
- Increase the conversion rate of website landing pages;
- A separate team for your project;
- Launch of the project within 3 working days;
- Growth of positions in key queries;
- Increased traffic and reduced cost of customer acquisition.
*The price is for the agency's work, excluding the media budget
info@imaris.ua
+38 (097) 478 27 77 
