Traffic growth 4 times in 5 months for office furniture website

Competitor analysis is an integral part of the SEO optimization process, especially in such competitive niches as an online vape store. This stage allowed us not only to identify successful promotion strategies and methods used by competitors, but also to identify potential opportunities to improve our own site.

The main focus was on studying the link profile of competitors, which provided insight into the quality and authoritative resources linking to their sites. This allowed us to identify valuable sources for backlinks, which is crucial for improving search engine positions and increasing the credibility of the site. In parallel, a comprehensive content strategy was developed that focused on creating high quality and useful content that would be of interest not only to potential customers, but also to web resources potentially interested in placing backlinks. This included guest articles on thematic platforms, informative articles, detailed guides and infographics revealing key aspects of vaping and the store’s products.

To reach out to potential backlink sources, a customized approach was developed that included carefully crafted partnership proposals based on the mutual benefit and value of the content offered. Each proposal was tailored to a specific resource, significantly increasing the likelihood of successful placement. An important aspect of the strategy was the introduction of a system for monitoring and analyzing the effectiveness of backlinks received, which allowed us to assess their contribution to the promotion of the site and, if necessary, to adjust approaches to building a link profile. This provided the opportunity to continuously improve the strategy of external links and optimization of resources aimed at site promotion.

We would like to note an interesting feature that was discovered during the analysis of the Czech issue. Because of the war in Ukraine, the Czech Republic has received a large number of immigrants, because of which Ukrainian-language queries began to appear in the local search. Naturally, this did not go unnoticed, and we suggested creating an additional page, which started receiving clicks just a few weeks after its creation. The graph shows the growth of impressions and clicks of the created page

A technical audit of a website is a critical stage in the SEO optimization process, as it identifies potential technical problems that can hinder the successful promotion of a website in search engines. In the case of an online vape store in the Czech Republic, an in-depth technical audit was conducted using the Screaming Frog tool, which allowed us to analyze the state of the site in detail and identify areas for further optimization.

Screaming Frog was used to conduct a comprehensive scan of the web resource, which provided a complete picture of the site’s structure, including each page’s URL, meta tag usage, headings, internal link structure, and other key elements. This information became the basis for identifying technical deficiencies and planning their remediation.

Based on the findings, meta tags and headings on all pages of the site were thoroughly optimized. Special attention was paid to H1, H2 and H3 headings to ensure they were relevant to key queries and to improve content structure.
Each page’s meta tags were customized to be unique and relevant to the content, helping to improve search engine clickability.

Developing an internal re-linking strategy has helped to strengthen the structure of the site and improve navigation for users. It also promotes better page weight distribution and increases the authority of key sections of the site in the eyes of search engines.

Optimization of all images on the site was performed, including correct filling of Alt and title attributes, which improves image indexing and makes the site more accessible for users with disabilities.

Optimization of the robots.txt file allowed to exclude unnecessary or duplicate pages from indexing, thereby focusing the attention of search engines on important and quality content of the site.

Developing and maintaining an up-to-date XML sitemap ensures that all relevant pages are quickly and efficiently indexed by search engines, improving your site’s overall search engine visibility.

Each of these steps was implemented to not only eliminate technical deficiencies of the site, but also to create a solid foundation for its further promotion and increase user satisfaction.

The graph shows the increase in visibility and average position of the site

The graph below shows the dynamics of clicks

The graph below shows the dynamics of the number of words for which the site is ranked

Indicators we have achieved:

As a result, we increased traffic by 4.5 times, the number of conversions by 7.6 times, and the number of words for which the site is ranked by 6 times