Traffic growth 4 times in 5 months for office furniture website

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About the project

Offispace is a Saudi Arabian company that started its business in 2008 with the aim of creating better office solutions, designing and creating people-centered work environments.

Website: offispace.sa
Services:
Region:

Saudi Arabia

Completion date:

August 2022 - December 2022

Main tasks:

- increase the visibility of the site;
- increase traffic from the Google Organic channel;
- Increase the number of conversions from organic search.

Results for 5 months:
  • Traffic growth: 4 times
  • Monthly increase in visibility: x2
  • Queries in the top 10: >50% of the total

Work performed

At the start of the project, we conducted an initial technical audit of the site. During the audit, we found technical errors that potentially affect the ranking of the site.

We would like to draw your attention to one of these errors, which has the greatest impact on achieving the necessary results of website promotion: the lack of direct links to another language version of the site.

The pages of the Arabic version were in the index, but their positions were beyond 100.

The task of implementing direct links from the language panel was handed over to the developers, while we additionally implemented internal linking from the English version to the Arabic version.

After re-indexing the pages, we got the desired result in the form of most of the queries entering the top 100. And after the task was completed by the developers, the result of the position received an additional increase.

The semantic core was collected in English and Arabic. We also identified and analyzed the main competitors that occupy the first positions in the search results.

 

The following tools were used to collect semantics:

 

  • KeywordPlanner
  • Ahrefs
  • Majestic

For competitor analysis:

 

  • Ahrefs
  • Netpeak Checker
  • Magestik

After the analysis, a website promotion strategy was drawn up. In the course of which, a link building plan was drawn up, as well as a content plan for the blog section.

Read more about the benefits of SEO
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General results

On the screenshot, you can see a significant increase in organic traffic compared to the beginning and the dynamics of increasing the number of words for which the site is ranked.

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The screenshots show the dynamics of the average position in the segments of key queries in English and Arabic, respectively.

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Screenshot of the positions of some of the promoted keywords sorted by decreasing frequency.

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The screenshots show the general dynamics of positions in the search results in English and Arabic.

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Conclusion

The result of the work was the growth of high-frequency queries in a fairly short period of time, which allowed us to get targeted organic traffic after the second month of cooperation, generating leads.

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Cost of SEO promotion
Online shopping

Standard works:

  • Analysis of the topic;
  • Internal optimisation (technical audit, work with website structure and content);
  • Working out technical factors;
  • Work with semantics;
  • External website optimisation (link building);
  • Analysis of the results and preparation of recommendations;
  • Dynamic report in Data Studio on the return on investment.

You will receive a bonus:

  • Setting up and installing Google Analytics;
  • Increase the conversion rate of website landing pages;
  • A separate team for your project;
  • Launch of the project within 3 working days;
  • Growth of positions in key queries;
  • Increased traffic and reduced cost of customer acquisition.

*The price is for the agency's work, excluding the media budget

English language projects

Standard works:

  • Analysis of the topic;
  • Internal optimisation (technical audit, work with website structure and content);
  • Working out technical factors;
  • Work with semantics;
  • External website optimisation (link building);
  • Analysis of the results and preparation of recommendations;
  • Dynamic report in Data Studio on the return on investment.

You will receive a bonus:

  • Setting up and installing Google Analytics;
  • Increase the conversion rate of website landing pages;
  • A separate team for your project;
  • Launch of the project within 3 working days;
  • Growth of positions in key queries;
  • Increased traffic and reduced cost of customer acquisition.

*The price is for the agency's work, excluding the media budget

Results of the presentation of other projects
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  • Traffic growth:
    220%
  • Increase in queries by 191 words:
    in the TOP-10
  • Increase in queries by 92 words:
    in the TOP-3
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SEO Traffic growth of 75% in 1 year for a single-brand online store of sewing machines
  • Traffic growth:
    75%
  • Conversion rate growth:
    45%
  • Over 75% of requests from:
    TOP-10
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SEO Reaching the top 10 with 697 queries for the site of sanitation equipment
  • New user growth by:
    32,6%
  • Growth of transactions by:
    155%
  • Top 10:
    697 requests
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