The main audience of a multi-brand online store appreciates the quality of goods and the established images of the brands represented. We simultaneously worked on attracting “cold” traffic and at the same time worked with those who are part of the offline customer base and interact with the brand on social media.
In the course of our work, we noticed that from the moment of the first visit to the moment of the first purchase, a customer visits the site from 2 to 6 times. For new and regular visitors, we built a multi-level sales funnel by launching relevant offers for each audience segment. Thus, we were able to increase the number of visits to the site and the average session duration by 47.92% from the moment of the first visit to the moment of purchase. The number of pages viewed per session increased by 51.16%.
Since targeted advertising is not the main source of sales on the website, we focused more on associated conversions. Let us explain: targeted advertising brings new visitors to the site and introduces brands and assortment, while other sources “complete” the chain and “close” sales.