Revenue growth of 6.7 times for a multi-brand online clothing and footwear store
The multi-brand store Nostalgie presents a first-class collection of women's and men's clothing, footwear and accessories for every taste. Works by world-famous brands and the latest fashion industry novelties - Nostalgie traditionally values the ingenuity of designers and impeccable quality of technical execution. The online store offers more than 55 premium brands. The high level of service and attention to the smallest details of the store's team make every purchase at Nostalgie a special event.
Website: spazio.uaUkraine
August 2019 - May 2021
- regularly attract new audience to the website;
- increase the income of the online store;
- regularly work with those who visit the website, social media pages and are regular offline customers;
- to form "brand advocates" who make regular purchases in the online store.
- Revenue growth by: 6,7 times
- Increase in the average check: 144%
- Growth of new subscribers on Facebook by: 44,5%
Multi-brand Nostalgie does not have a separate website, but is located on spazio.ua. We installed two separate Facebook Pixels for the Nostalgie and Spazio store brands, which separated purchases at the level of a specific item purchased and sent them to the appropriate Pixel. This way we were able to track the effectiveness of a particular account and the value of conversions.
The main audience of a multi-brand online store appreciates the quality of goods and the established images of the brands represented. We simultaneously worked on attracting “cold” traffic and at the same time worked with those who are part of the offline customer base and interact with the brand on social media.
In the course of our work, we noticed that from the moment of the first visit to the moment of the first purchase, a customer visits the site from 2 to 6 times. For new and regular visitors, we built a multi-level sales funnel by launching relevant offers for each audience segment. Thus, we were able to increase the number of visits to the site and the average session duration by 47.92% from the moment of the first visit to the moment of purchase. The number of pages viewed per session increased by 51.16%.
Since targeted advertising is not the main source of sales on the website, we focused more on associated conversions. Let us explain: targeted advertising brings new visitors to the site and introduces brands and assortment, while other sources “complete” the chain and “close” sales.
We regularly worked to increase engagement on the Facebook business page and attracted new audiences to the sales process. The growth of new subscribers increased by 41.55%.
In addition, we worked separately to attract new users and interacted with those who had already visited the site. The percentage of returning visitors to the Nostalgie section out of the total number is 37.2%.
Thanks to regular work with the audience, we managed to form an audience of regular customers, whose income is 7.64 times higher than that of new users. Thus, a “warm” audience that regularly makes purchases on the site generates 7.64 times more revenue than new customers who make purchases for the first time.
One of the features of the project is that one visitor on average makes 3-4 additions to the cart in one visit. In order to “catch up” the user with the selected products, we launched an advertising campaign to “Promote products in the catalog”. This allowed us to increase the total value of the purchase from 122% to 945.39%.
The branded clothing niche is quite difficult to promote due to its high competition and high price segment.
The work strategy should take into account the nuances of finding a new "cold" audience and constantly working with existing customer bases and those who have previously interacted with the online store and social networks.
By regularly launching advertising campaigns with offers of sales and new collections, you work with all audience segments and increase the number of targeted actions on the website. For e-commerce projects, it is recommended to launch dynamic advertising with the promotion of products in the catalog, increasing the likelihood of a purchase.
Save the brief and our manager will contact you
- Online shopping
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Standard works:
- Analysis of the niche, competitors and target audience;
- Development of an effective advertising strategy;
- Classic remarketing;
- Dynamic remarketing;
- Development of creatives from 2 sets in 2 sizes (square and page);
- Developing technical specifications for developers to create a product feed;
- Monthly dynamic report in Data Studio on KPIs.
You will receive a bonus:
- Setting up and installing Google Analytics and Facebook pixel systems;
- Early access to testing beta functions of advertising systems;
- Recommendations for increasing the conversion rate of website landing pages;
- Recommendations for promotional offers;
- A separate team for your project;
- Quick launch of advertising within 3 working days.
*The price is for the agency's work, excluding the advertising budget. Web analytics systems are set up during the first month of work on the project.
- Service, B2B, corporate websites
-
Standard works:
- Analysis of the niche, competitors and target audience;
- Development of an effective advertising strategy;
- Classic remarketing;
- Development of creatives from 2 sets in 2 sizes (square and page);
- Monthly dynamic report in Data Studio on KPIs.
You will receive a bonus:
- Setting up and installing Google Analytics and Facebook pixel systems;
- Early access to testing beta functions of advertising systems;
- Recommendations for increasing the conversion rate of website landing pages;
- Recommendations for promotional offers;
- A separate team for your project;
- Quick launch of advertising within 3 working days.
*The price is for the agency's work, excluding the advertising budget. Web analytics systems are set up during the first month of work on the project.
info@imaris.ua
+38 (097) 478 27 77 
