Traffic growth by 3 times in 3 months for a sporting goods website
MultiSport is an online sports equipment store. The store is represented by two offline branches located in Kharkiv. The chain has existed since 1998 and has a wide range of goods for winter sports, as well as sportswear and rollerblades.
Website: multisport.net.uaUkraine
01.11.2020 - 31.01.2021
- to increase the visibility of the site in the shortest possible time;
- increase traffic from the Google Organic channel;
- increase the number of conversions from organic search.
- Traffic growth: 220%
- Increase in queries by 191 words: in the TOP-10
- Increase in queries by 92 words: in the TOP-3
The project came to us shortly before the start of its season. Since the store specializes in goods for winter sports, the main peak of seasonality occurs at the end of autumn - winter. The difficulty was that it is necessary to promote a business that is seasonal in nature before the season starts, i.e. 3-4 months before the start of active sales - in this case, you can be sure that the result will be good. And we had a situation where we had to promote a project that was almost in its season. But despite all this, we managed to show a good result.
1.The initial stage started with the collection of semantics of priority sections. To collect the core, we used:
- KeywordPlanner;
- Ahrefs;
- Serpstat.
2.In parallel with the semantics collection, a technical audit was conducted, which allowed us to draw up a further work plan for eliminating errors.
During the audit, many parameters were checked, including the following points:
- broken links;
- duplicate meta tags;
- duplicate content;
- redirect chains;
- pages with mixed content;
- duplicate headings h;
- missing meta tags.
Thus, the main plan of technical work was as follows:
- Correction of a large number of duplicate meta tags;
- Connecting and configuring Google Search Console, Google Analytics, GTM tools;
- Implementation of the correct structure and internal linking;
- Removal of a large number of “junk” pages from the search results;
- Elimination of duplicate SEO texts;
- Checking the implementation of 301 redirect http -> https on all pages;
3.The next step was to write and place seo texts that would increase the relevance of the promoted pages.
4.For the product pages, we used meta-tag templating, which allows you to get rid of duplication and increase the attractiveness of the site in the search results.
5.We conducted an audit of the link mass, during which, taking into account the analysis of the competitor, we built a strategy for its increase.
Since the goods are seasonal and the project came to us in November, we used the same period for comparison.
On the screen below you can see that traffic growth has increased significantly compared to last year.
The screenshot below shows that there has been a significant increase in high-frequency queries.
Despite the fact that SEO website promotion is considered to be a rather lengthy process, the case study in the sports equipment niche has shown that even after the first month of work, significant results can be achieved in increasing the visibility of the site in search engines, as well as increasing organic traffic, taking into account the seasonality of goods. It is important to remember that if your business is seasonal, the main tasks to solve are to maximize the return during the peak season and to correctly distribute the work on the project during the off-season.
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- Online shopping
-
Standard works:
- Analysis of the topic;
- Internal optimisation (technical audit, work with website structure and content);
- Working out technical factors;
- Work with semantics;
- External website optimisation (link building);
- Analysis of the results and preparation of recommendations;
- Dynamic report in Data Studio on the return on investment.
You will receive a bonus:
- Setting up and installing Google Analytics;
- Increase the conversion rate of website landing pages;
- A separate team for your project;
- Launch of the project within 3 working days;
- Growth of positions in key queries;
- Increased traffic and reduced cost of customer acquisition.
*The price is for the agency's work, excluding the media budget
- English language projects
-
Standard works:
- Analysis of the topic;
- Internal optimisation (technical audit, work with website structure and content);
- Working out technical factors;
- Work with semantics;
- External website optimisation (link building);
- Analysis of the results and preparation of recommendations;
- Dynamic report in Data Studio on the return on investment.
You will receive a bonus:
- Setting up and installing Google Analytics;
- Increase the conversion rate of website landing pages;
- A separate team for your project;
- Launch of the project within 3 working days;
- Growth of positions in key queries;
- Increased traffic and reduced cost of customer acquisition.
*The price is for the agency's work, excluding the media budget
info@imaris.ua
+38 (097) 478 27 77 
