Development of corporate identity for a brokerage company

Before we started our work, we analyzed the market and came to the conclusion that there are certain myths that many of us relate to trading, for example:

1) “Trading is too dangerous a business”. To begin with, any business is a risk, regardless of the type of activity. Trading is not suitable for everyone just because it is a type of business that is generally only suitable for people of a certain personality type. This does not mean that they have no fear. They know how to deal with it and calculate risks in advance. Therefore, this type of activity can be considered as dangerous as cross-stitching) If a person is prone to constant calculations, this type of business may be suitable for him or her.

2) “”Trading is an occupation only for men””. When our client was filling out the brief, he immediately noted the fact that their target audience is dominated by men, but this does not mean that only this segment of the population works in this area. For example: Clara Fears, who has been the head of the London Stock Exchange for 19 years and has made a profit of 1.5 million pounds a year in 25 years, and Carroll Gulley, who went from a librarian to a successful trader and manages a capital of $557 billion.

• ModyTrade is clear, simple, open and transparent (we don’t promise palaces, millions or steamships).
• Mody is the word for commodities, meaning goods that are actively resold on organised markets.

We noticed that all “competitive” companies use the symbolism of “going up”, for example:

1 graph – arrows going up;

4 graph – two arrows pointing upwards, with an offset to the centre;

Similarly, we analysed companies of the same type as Modi Trade, they also often use the symbols of “rising up” and “reliability, protection”, for example:

2 graph – arrows going up;

3 graph – logo with a lion, symbolising reliability;

5 graph – a ball with lines going up;

6 graph – style elements pointing upwards.

Brokers and ordinary people who want to learn how to trade the stock market

There is such a concept among traders as “Bikers” (traders and investors who make money on price growth) and “Bears” (market participants who are confident in its decline).

The client wanted to reflect these phenomena in the logo. And, judging by the analysis, the bull was the right choice.

The typeface matches perfectly with almost any font, which is especially useful in today’s diverse content landscape. The wide line structure makes it easy to read small fonts, which is very important for mobile devices.

• Development of a new color scheme
• Development and design of post templates for the feed (here it was important to have: The presence of a title for the post and the ability to add a picture from the Internet to the background)
• Development and design of Highlights
• Designing a cover and avatar for Facebook
• Cover design for YouTube channel