Subscriber growth of 7.6 times in 10 months for an online children's clothing store
KiddyLook is an online store of children's clothing from well-known European brands such as ZARA, Carter's, H&M, George, etc. The goods are in stock and can be ordered to order.
Social networks: kiddylook_uaAll of Ukraine
March 2021 - December 2021
- attracting targeted subscribers;
- increase online sales through targeted traffic from social networks;
- increase engagement.
- Subscriber growth by: 660%
- Growth in the number of online sales: 1400%
- Budget: 15к grn
The client does not have a separate website, although we represent different brands. Therefore, our task was to use all the products in the publication as much as possible. Also, when we started the project, the Instagram profile did not have a single style, and posting was not regular. There was no single profile design, and low-quality photos were often used. Read on to learn how to create a unified design style and increase sales.
We had already been promoting the brand on social media before, so we took the following steps:
- Analyzing the current brand representation in social networks.
- Analyzed the competitors' market on social media.
- Changed the visual concept.
- Developed a content plan for social media. Changed the format of content presentation in accordance with the target audience (TA) and more targeted TA segmentation.
- Developed headings for Stories.
- added Stories Highlights.
For the KiddyLook_ua online store, we have enabled the following sections:
- engaging content (voting, questions, etc.);
- Selling content with a call to action and a link to the product (video reviews, new products, reviews, promotions, etc.);
Based on the analysis of competitors, it was decided:
- Publishing posts in the news feed 2-3 per day, 7 days a week.
- Posting in Stories 5-15 posts per day, 7 days a week.
- Also, the number of posts in Stories was increased to 30 if there was a period of large-scale sales. For example: Black Friday.
The contest was held on Instagram. Note that the contest was not additionally promoted. It is better to run targeted ads to attract more subscribers.
Here are the results of the contest:
48 likes, 66 comments
Holding a giweavay allows you to revitalize and engage your existing audience, as well as attract a new one.
To increase the number of subscribers and attract a new audience, we decided to emphasize promotion through opinion leaders. We were sure that this method would work and started testing it. So we started actively looking for bloggers. GEO could be hired all over Ukraine, as delivery is possible to all regions. Due to the fact that the account sells children’s clothing, we were looking for a mom blogger.
When selecting bloggers, we also paid attention to
- the level of engagement in their profile;
- accessible presentation of information;
- we also considered barter work.
Many bloggers willingly agreed to cooperate with us because they love these brands and often order them.
We used different formats of advertising, including a video on Instagram and a screenshot of a post on Instagram with an account tag.
When working with opinion leaders, a joint drawing was held for the audience of one of the accounts. This helped to attract new subscribers and generate interest in the brand.
As a result of using a comprehensive SMM strategy for the social network Instagram, we have achieved high results. It is important to remember that when you have high-quality copywriting, visual design, and effective advertising of opinion leaders, the results will not be long in coming.
Save the brief and our manager will contact you
- SMM from scratch (Fb or/and Inst)
-
Standard works:
- Market analysis of competitors in social media;
- Develop a content strategy with headings based on SMM goals;
- Create and design a profile (fill in information about the company, add Stories, Highlights);
- Creation of the visual design of the feed by an SMM specialist (12 posts);
- Writing and publishing 12 posts in the news feed per month;
- Prepare and publish 20 posts in Stories within a month;
- Preparation of situational content (up to 2 posts);
- Targeting with a "post lift" format to engage subscribers (3/12 posts are lifted);
- Dynamic report in Data Studio on the effectiveness of social media management and a plan for the next month.
You will receive a bonus:
- Setting up and installing Facebook pixel and Google Analytics analytics systems;
- Early access to testing beta functions of advertising systems;
- Recommendations on how to increase the conversion rate of website landing pages (if you have a website);
- Recommendations for promotional offers;
- A separate team for your project;
- Fast project launch within 3 business days.
*The price is for the agency's work, excluding the advertising budget
- SMM - Light (FB or Inst)
-
Standard works:
- Market analysis of competitors in social media;
- Develop a content strategy with headings based on SMM goals;
- Create and design a profile (fill in information about the company, add Stories, Highlights);
- Creation of the visual design of the feed by an SMM specialist (15 posts);
- Writing and publishing 15 posts in the news feed per month;
- Prepare and publish 20 posts in Stories within a month;
- Preparation of situational content (up to 5 posts);
- Conducting 1 activation mechanic (contests, promotions);
- Targeting with the format of "post raising" to attract new customers by target audiences;
- Development of 6 additional banners for "raising posts" (in a single brand style);
- Dynamic report in Data Studio on the effectiveness of social media management and a plan for the next month.
You will receive a bonus:
- Setting up and installing Facebook pixel and Google Analytics analytics systems;
- Early access to testing beta functions of advertising systems;
- Recommendations on how to increase the conversion rate of website landing pages (if you have a website);
- Recommendations for promotional offers;
- A separate team for your project;
- Fast project launch within 3 business days.
*The price is for the agency's work, excluding the advertising budget
- SMM - Standard (Fb+Inst)
-
Standard works:
- Market analysis of competitors in social media;
- Develop a content strategy with headings based on SMM goals;
- Create and design a profile (fill in information about the company, add Stories, Highlights);
- Creating a visual design of the feed by a designer (30 posts);
- Writing and publishing 15 posts in the news feed per month;
- Prepare and publish 40 posts in Stories within a month;
- Preparation of situational content (up to 10 posts);
- Conducting 1 activation mechanic (contests, promotions);
- Targeting with the format of "post raising" to attract new customers by target audiences;
- Development of 10 additional banners for "raising posts" (in a single brand style);
- Dynamic report in Data Studio on the effectiveness of social media management and a plan for the next month.
You will receive a bonus:
- Setting up and installing Facebook pixel and Google Analytics analytics systems;
- Early access to testing beta functions of advertising systems;
- Recommendations on how to increase the conversion rate of website landing pages (if you have a website);
- Recommendations for promotional offers;
- A separate team for your project;
- Fast project launch within 3 business days.
*The price is for the agency's work, excluding the advertising budget
- SMM - Premium (Fb+Inst+Target)
-
Standard works:
- Market analysis of competitors in social media;
- Develop a content strategy with headings based on SMM goals;
- Create and design a profile (fill in information about the company, add Stories, Highlights);
- Creating a visual design of the feed by a designer (30 posts);
- Writing and publishing 15 posts in the news feed per month;
- Prepare and publish 40 posts in Stories within a month;
- Preparation of situational content (up to 10 posts);
- Conducting 1 activation mechanic (contests, promotions);
- Targeting with the format of "post raising" to attract new customers by target audiences;
- Development of 10 additional banners for "raising posts" (in a single brand style);
- Targeted advertising: classic remarketing and dynamic remarketing (for eCommerce);
- Dynamic report in Data Studio on the effectiveness of social media management and a plan for the next month.
You will receive a bonus:
- Setting up and installing Facebook pixel and Google Analytics analytics systems;
- Early access to testing beta functions of advertising systems;
- Recommendations on how to increase the conversion rate of website landing pages (if you have a website);
- Recommendations for promotional offers;
- A separate team for your project;
- Fast project launch within 3 business days.
*The price is for the agency's work, excluding the advertising budget
info@imaris.ua
+38 (097) 478 27 77 
