- We analyzed the market and competitors to understand the place of the client’s clinic in the niche.
- We conducted a search and segmentation of the target audience, formed customer portraits.
- We set up and launched advertising campaigns on Facebook and Instagram.
- Developed the structure of advertising launches.
- We analyzed the results and optimized targeted advertising based on them. We turned off ineffective groups and banners.
Different audience segments were worked out, from the widest and coldest audience to the warm audience that was on the website.
Engagement was based on the interests of the target audience: Sexual Health or Reproductive System and by look-a-like audiences to the site’s customer base and leads.
Individual audiences interacting with the Instagram account and Facebook page showed good results.
Thanks to the competent structure of the advertising launches, 406 leads were brought to the website form and 106 leads were generated from the goal of “lead generation”. The advertising period was 10 days.