370 leads for $0.6 in 10 days in complex medical topics
Ukrainian network of clinics located in major cities of Ukraine. More than 30 years since its establishment.
- Increase recognition on Instagram and Facebook
- To inform users about open days and bring the maximum number of applications in a short time
- Turn Facebook and Instagram into a source of traffic to the website
- Build a working funnel through the Facebook advertising account
- Number of leads: 370
- CPL: 0,6$
- Term: 10 days
Quite a competitive niche + there are certain restrictions on advertising in this area, for example, that there are no syringes, blood, and other things that can affect the state of a person watching the ad.
- We analyzed the market and competitors to understand the place of the client’s clinic in the niche.
- We conducted a search and segmentation of the target audience, formed customer portraits.
- We set up and launched advertising campaigns on Facebook and Instagram.
- Developed the structure of advertising launches.
- We analyzed the results and optimized targeted advertising based on them. We turned off ineffective groups and banners.
Different audience segments were worked out, from the widest and coldest audience to the warm audience that was on the website.
Engagement was based on the interests of the target audience: Sexual Health or Reproductive System and by look-a-like audiences to the site’s customer base and leads.
Individual audiences interacting with the Instagram account and Facebook page showed good results.
Thanks to the competent structure of the advertising launches, 406 leads were brought to the website form and 106 leads were generated from the goal of “lead generation”. The advertising period was 10 days.
The success of the advertising campaigns on Facebook and Instagram was achieved in a complex due to the competent structure of advertising launches and banners with a specifically described problem of the target audience. We recommend that you always test different audience options to find the most effective one.
Save the brief and our manager will contact you
- Online shopping
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Standard works:
- Analysis of the niche, competitors and target audience;
- Development of an effective advertising strategy;
- Classic remarketing;
- Dynamic remarketing;
- Development of creatives from 2 sets in 2 sizes (square and page);
- Developing technical specifications for developers to create a product feed;
- Monthly dynamic report in Data Studio on KPIs.
You will receive a bonus:
- Setting up and installing Google Analytics and Facebook pixel systems;
- Early access to testing beta functions of advertising systems;
- Recommendations for increasing the conversion rate of website landing pages;
- Recommendations for promotional offers;
- A separate team for your project;
- Quick launch of advertising within 3 working days.
*The price is for the agency's work, excluding the advertising budget. Web analytics systems are set up during the first month of work on the project.
- Service, B2B, corporate websites
-
Standard works:
- Analysis of the niche, competitors and target audience;
- Development of an effective advertising strategy;
- Classic remarketing;
- Development of creatives from 2 sets in 2 sizes (square and page);
- Monthly dynamic report in Data Studio on KPIs.
You will receive a bonus:
- Setting up and installing Google Analytics and Facebook pixel systems;
- Early access to testing beta functions of advertising systems;
- Recommendations for increasing the conversion rate of website landing pages;
- Recommendations for promotional offers;
- A separate team for your project;
- Quick launch of advertising within 3 working days.
*The price is for the agency's work, excluding the advertising budget. Web analytics systems are set up during the first month of work on the project.
info@imaris.ua
+38 (097) 478 27 77 
