4-fold increase in queries and reaching the Top- 10 for a children's goods store
This is an online store selling products for children and expectant mothers. The store has been operating for over 20 years, during which time it has developed a large retail network represented in Kharkiv and Kyiv.
Ukraine
April 2021 - December 2021
- increase the visibility of the site in the shortest possible time;
- increase traffic from the Google Organic channel;
- Increase the number of conversions from organic search.
- Increase in website visibility: by 2 times
- Growth of 99 queries with a frequency of: >400
- Increase in queries (in the TOP-10): by 4 times
The project came after the unsatisfactory work of another agency due to the lack of positive growth dynamics.
A wide product range, as well as a significant level of competition in the represented niche.
At the beginning of the work, a technical audit was conducted to identify errors that negatively affect the growth of the site.
During the audit, many parameters were checked, among which the following points can be distinguished:
- broken links
- duplicate meta tags
- elimination of duplicate text content output;
- redirect chains
- pages with mixed content
- duplicate headings h
- missing meta tags
- pages containing the noindex tag
Since the site has a fairly wide range of products, it was decided to divide the semantic collection work into stages, which helped to avoid a long downtime during the stage of work directly with the site.
The following tools were used to collect semantics:
- KeywordPlanner
- Ahrefs
- Serpstat
We conducted an audit of the link mass, during which, taking into account the competitor’s analysis, we built a strategy for its increase.
We wrote and placed seo texts for the listing pages to increase the relevance of the promoted pages.
Meta tags were templated for the product pages, which eliminated duplication and increased the site’s attractiveness in the search results.
During the work, we also faced the problem of the lack of the required number of landing pages, although the filter parameters corresponding to search queries were on the site. That’s why we decided to create additional pages that meet the needs of each additional cluster.
However, the creation and optimization of landing pages gave only a small increase in the visibility of the required clusters. The next stage of development was the placement of a linking block, which helped to achieve a significant increase in the positions of more phrases.
Below you can see the dynamics of Serpstat website visibility
In the screenshot below, you can see that there has been a significant increase in high-frequency queries related to carts.
The growth of queries related to the categories of clothing and accessories for expectant mothers.
The result of the work was the growth of high-frequency queries, the expansion of the semantic core and the overall increase in the visibility of the entire site. The expansion of the landing pages and the introduction of additional linking were key to the global growth of the site.
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- Online shopping
-
Standard works:
- Analysis of the topic;
- Internal optimisation (technical audit, work with website structure and content);
- Working out technical factors;
- Work with semantics;
- External website optimisation (link building);
- Analysis of the results and preparation of recommendations;
- Dynamic report in Data Studio on the return on investment.
You will receive a bonus:
- Setting up and installing Google Analytics;
- Increase the conversion rate of website landing pages;
- A separate team for your project;
- Launch of the project within 3 working days;
- Growth of positions in key queries;
- Increased traffic and reduced cost of customer acquisition.
*The price is for the agency's work, excluding the media budget
- English language projects
-
Standard works:
- Analysis of the topic;
- Internal optimisation (technical audit, work with website structure and content);
- Working out technical factors;
- Work with semantics;
- External website optimisation (link building);
- Analysis of the results and preparation of recommendations;
- Dynamic report in Data Studio on the return on investment.
You will receive a bonus:
- Setting up and installing Google Analytics;
- Increase the conversion rate of website landing pages;
- A separate team for your project;
- Launch of the project within 3 working days;
- Growth of positions in key queries;
- Increased traffic and reduced cost of customer acquisition.
*The price is for the agency's work, excluding the media budget
info@imaris.ua
+38 (097) 478 27 77 
