Development of banners for social networks and their effectiveness
Meta (Fb) used to require adherence to the 20% rule, where you could not place text on a banner that would take up more than 20% of the banner. This rule has now been repealed, but FB still recommends adhering to it, as their research shows that banners with a smaller percentage of text are more effective. Also pay attention to the location of Instagram interface elements and adapt the design so that it doesn't conflict with them: the ticker at the top, the title logo, the “Close” button, the button in the middle at the bottom where the link is placed and the additional menu in the bottom right corner.
Ukraine, Europe
01.03.2023-17.12.2023
1. To create a quality visual.
2. Increase the level of trust and brand recognition
- CTR: 1,84%
- CPC: 0.80$
- CPA: 3.28$
Your visual content is the first thing users see when they visit your profile or page. If it's attractive and professional, it can contribute to a positive first impression. A stylish and unique design for your social media accounts can help you stand out among your competitors and attract the attention of new users, and subsequently turn them into potential customers for your products/services or brand advocates.
So, quality visual content is defined not only by aesthetics, but also by its ability to engage, be recognizable and reflect your brand or personality.
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